Internet economy

Both the telegraph and Financial times are reporting on a BCG survey of the internet industry within the UK. It will come as no surprise to readers of this blog that the UK is very active in e-commerce.  Some notable points:

“For every £1 spent online to import goods, £2.80 is exported helping to make the UK the world’s leading nation for e-commerce”

“A quarter of a million people are employed by internet companies with small businesses that make full use of the internet likely to report up to four times more growth than those that don’t”

So in this era of austerity and ever more depressing news it’s good to be part of a thriving industry.

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Routes to market

One of the challenges for food producers is actually reaching their potential customers. Word of mouth communication can spread the message and may trigger buyers to get in touch directly.  Many small businesses rely on their ‘reputation’ in this way to grow organically and it can be a strong part of early business growth.

Recently farmers markets have become very popular as a way for locally focussed producers to reach a local audience. In most towns and cities today in the UK there are regular farmers markets with a good variety of local vendors. These are great for consumers as they can enjoy the activity of browsing the stalls and taking in the atmosphere of the market, making it part of a great day out.

As vital as these routes to market are what happens when word of mouth is failing to spread the message and buyers are not contacting you in the numbers you like? Or the weather on any given market day has caused the normal number of customers turning out to plummet?

The internet reduces the cost of have a shop face open 24 hours a day 7 days a week. Customers can visit at a time that fits their schedule and they can reach you by searching online – finding you directly before a word of mouth recommendation. The reduced costs of setting up a shop online are now low enough for any small or indpendent producer to get a shop set up online. You can even try it for free. Adding a web shop for your produce can open up a new route to market for you products and reinforce your existing routes to market enabling your current fans to shop more often and at a time that suits them.

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Version 1.0

A great article about getting your web application developed from Derek Sivers:

Dream the big dream of everything your site/service/company might be some day, and write it all down.

But then think of the bare minimum that would make you happy, and people would find useful. What are the three most essential features? What is the most essential feature?

I certainly went through this process – more as a result of the self imposed time pressures I faced to get a product launched than a preconceived plan, but it still served me well. I created numerous to do lists for the tasks I needed to complete in order to build the product I envisaged. I then cut and cut and cut until I had a realistic list of items that would deliver a real product that I hoped people would find useful. This meant focussing on the essential features – configuring products and boxes, setting up delivery regions and dropping things that were not essential such as email reminders and recommend a friend links. All of the less essential features I moved to a version 2.0 list and parked them. Mentally this cleared out all of the clutter that was preventing me from focussing on getting the core product up and running. It doesn’t mean that these features won’t ever be introduced, it just means no in version 1.0. And after launching if they are still features that look promising and could add customer value then they can be revisited at a later date. But they shouldn’t detract from getting the core system – Version 1.0 live.

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Managing the layout of your shop

foodey lets you configure the look and feel of your web shop. In the article Setting up an online shop I described the simple steps to getting started with your online food shop. As well as changing the logos and colours of your shop you can set the ‘theme’ or your own shop very easily.  The theme is the overall layout of your shop. If you would prefer to have products listed on the right you can use the default theme:

The default theme site layout

To have product navigation on the left you can select the Classic theme:

Classic

The classic theme site layout

Or to display all your products in a grid on the first page you can use the grid theme:

Grid

The Grid layout theme

All of these themes can be chosen by logging in to your admin area, selecting the design tab and then choosing the themes link.

Theme management

Try foodey for free and see how quick and easy it is to start selling online.

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Delivery Areas

If you do all of your own deliveries you will want to ensure that you can actually fulfil orders placed.  If you are running your shop in Aberdeen you don’t want to end up with deliveries to Taunton!

With foodey it’s easy to configure delivery regions.  In your control panel you can activate delivery regions and then enter the postcode areas you currently deliver to.

When delivery regions are active customers visiting your shop will be prompted to enter their postcode. If their postcode is not listed in your delivery regions they will not be able to enter your shop. Only customers with a postcode in your delivery region will be able to proceed and place orders.

delivery regions

Control access to your site by postcode

Configuring delivery regions

configure delivery regions

Configure where you deliver

Adding and removing delivery regions is easy. You can easily add the areas where you delivery by postcode.

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Setting up an online Organic box shop – part 2

Part 1 of this article walked through the steps to registering your shop and adding your first box to your new shop. In this second part I’ll talk about how to configure your new shop with your company colours, logos and company information pages.

To start configuring your shop open your shop administration area by logging in. You can log find your login page here: http://www.foodey.co.uk/Login

Name logos and general information

After logging in to your dashboard select the “Your Shop” button from the menu at the top. This will take you to your general shop settings page.

Before you make any changes you can put your shop into “Maintenance mode“. This will lock customers out of your shop while you make your changes, ensuring that customers don’t see the wrong colours, text or images.

To add you own logo to your shop click on the choose logo button. This will let you select an image from your computer.  Select your image and click save save shop settings.

Colours

foodey gives you lots of control over the look and feel of your site. To change the colours of your site click on the “Design” button on the top menu. On the colours page each bar represents a colour used in your site. Click on the bar and you will be presented with a colour management tool. Use this to change the colour of the bar. You can do this for all bars on the page.

colours

Change the colours on your shop

When you are happy with the colours you have select click on the “Save colours” button at the bottom of the page. Your colour selection has now been saved.

Pages

foodey also lets you create custom web pages as part of your shop web site. These are the perfect place for giving your customers more information about you with an “About Us” page. You could also add a Frequently Asked Questions (FAQs) page containing answers to commonly asked questions about your shop and products. Another useful page could be to explain your delivery options, delivery area and plans to grow your reach.

To create a page click on “Your Shop” and then click the “Pages” link on the sub menu. To create a completely new page click the “Add a new Page” button on the top right of the page. Give your page a title – for example “About Us” and then enter the page contents in the Page content box. When you are happy with the page content click the “Save page” button at the bottom of the page. That’s it – you’ve now published your first foodey web page.

pages

Creating an About Us page

Once you have made all of your changes, go to “Your Shop” and click the Deactivate button. This will put your shop live with all of your exciting new changes visible to customers!

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Setting up an online Organic box shop – part 1

If your business is organic box delivery then foodey is made for you. Box delivery schemes are becoming ever more popular. The soil association now recognises over 500 organic certified delivery schemes alone, and there are many more schemes running all over the country. In times of economic uncertainty they can also be a good value alternative to often expensive supermarket offerings.

One of the challenges for box sheme operators is reaching your target market and receiving orders. Taking phone orders is great – but not always convenient for your customers. A dedicated web shop lets your customers order from you 24 hours a day, 7 days a week. Foodey is designed to enable box schemes to do just this.

In this article I’ll walk through the steps to setting up your own online shop for your box scheme and adding your first box to your shop. You might be surprised at how easy this is.

The first step is to sign up to foodey. If you haven’t already you can do so here. There are four plans – each designed for businesses of different size. To get start you can register for the free plan and then upgrade later to add features as you require.

Your shop will have it’s own unique name and unique web address. For example if your shop is called “BestBoxes” your shop name will be “Best Boxes” and your shop address will be http://bestboxes.foodey.co.uk

Once you have registered you will receive an email with your username and password. You can login to your control panel – go to the login page and enter your shop address, in the next page enter your password. You should now be in your shop administration area. (a quick link to your login area is http://<your shop name>.foodey.co.uk/admin)

Foodey dashboard

Administration dashboard

Congratulations – you’ve now setup your own shop. You can view your shop by going to this address http://your shop name.foodey.co.uk (replace your shop name with the name you have chosen for your shop) or click on the link in the top right of your dashboard titled “View your live shop”.

So you have your shop up and running. Before you can start selling you need to add products!

Select products from the top menu. To add a box click on the button “Add a new box to your shop”

You should now see the screen to add all the details of your box to your shop:

Add box to foodey

Add a new box

You need to give your box a name, for example Summer veg, or Family pack. Optionally you can then describe who the box is suitable for example: perfect portions for a family of 5.

The next step is to specify the box status. If you are ready to sell the box straight away then set the box as active.

What’s in your boxes?

Not to add contents to your box. You can have as many or few combinations of contents as you wish. For example if you want to sell carrots, cauliflower, courgettes, potatoes and spring onions in this box just add the items in the Add a box item and click add item.

The minimum items sets the minimum selection a user must make from the available list.  The items per box sets the maximum items a user can select as contents in their box. This forces your customer to choose a minimum selection and a maximum selection of items when ordering their box through your web shop as below.

View of the product selection on your shop

Price

Next add a price. If your box price is £15.95 then enter 15.95 in the price box.

Pictures

Finally if you have images of your box you can upload them here. This will really help to sell your products, the number of images you can upload depends on your plan.

Once you have added your image click on the Save Box button. And that’s it – you’re done. You’ve created a shop and added your first box for sale. If you take a look at your shop again now you will see a single box for sale. You can repeat this process up to add more boxes and to create a full catalogue shop.

That’s it for part one – in part two we’ll look at how to customise your shop by adding your own custom pages, logos and colours to mirror your brand.

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The wait is over

So George Osbourne delivers his blows. But it seems he’s been kind to business, especially if you are a small business starting up outside London.

For small food businesses here are some budget points to consider:

  1. No change on the VAT for food
  2. A decrease in corporate tax by 1% each year for the next four years reaching 20% in 2014
  3. A waiver of national insurance contributions for new business starting up outside London

So while benefits, the public sector and the wealthier are getting hit small food business operating costs could have improved. Of course it’s the demand side that will be worrying many producers and it remains to be seen how the cuts will affect consumer behaviour.

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The story of BBC re-design process

http://www.bbc.co.uk/blogs/bbcinternet/2010/02/a_new_global_visual_language_f.html

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